(no subject)

downtown is covered with all these new dove ad billboards. i saw this campaign on the internet a few months ago, but there's been a lot of talk about them since they've been all over chicago.

foofy_attorney says they're cool because the models actually look like they're happy to be there, not dead like waifs.

a red eye column yesterday said they're good because they give women a realistic but slightly aspirational image to look at.

both of these people are right, but i have another reason why the ads rock. waifs aren't drop-dead sexy...and most of the women in these ads are! women with curves, breasts, hips, tummies...in short, women with actual bodies, are! sure, that reason may be a little shallow compared to everyone else's reasons for liking the ads...but i'm just putting that out there.

i just hope these billboards all stay up a while...and that other companies take dove's lead and put women like these in their ads.